Market Research

TecWise offers the full range of traditional data and information gathering methodologies as stand-alone projects as well as in support of forecast and modelling engagements. We always base proposed research designs on a set of first principles reflecting sound market research practices and a deep and current understanding of the technologies, markets and issues.

Intelligence is vital to developing practical and cost-efficient marketing strategies. No matter what information you are looking for; you can guarantee TecWise as a leading market research agency will find it.

We will be able to research on;

  • To find out whether there is a market for your products/services
  • Any topic, subject or industry whether it is for any business or personal needs.
  • To determine who your competitors are
  • To find out if another potential market already exists
  • What your competitors are doing and where
  • If you are priced too high or low within your market
  • Whether your customers are satisfied with your service/products

Secondary Research

Many of our client engagements require extensive secondary internet based research. Today, vast amounts of relevant and useful data, information and knowledge resides on the web. However, not all of it is readily available via naïve searches. TecWise has several useful search strategies that go beyond simple search that we utilize to try to discover new data sets when required.

Qualitative Primary Research

For research engagements that are best served by qualitative approaches, we offer:

  • Focus Group
  • In-Depth Telephone Interviews
  • In-Depth Face-to-Face Interviews

We have developed an inventory of moderator guide and interview templates that are adaptable to the wide range of products and services, subjects, topics that are currently or expected to be marketed to enterprise and consumers with particular emphasis on the emerging opportunities.

Quantitative Primary Research

For research engagements that are best served by quantitative approaches, we offer:

  • Telephone Surveys
  • Web-Based Surveys
  • Email Surveys

TecWise’s core competency includes instrument design, fielding management, and data analysis at the expert level.